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22.02 09:39:34

Office coffee market expected to grow - USA

The office coffee service (OCS) market grew to nearly $4 billion mark in 2011 as sales of hot beverage and creamer/sweetener supplies recovered from lower sales between 2008 and 2010. The market is predicted to grow 3.5 percent in 2012 and in 2013, according to vendingmarketwatch.
 

The Packaged Facts consumer survey data show that among full-time employed daily coffee drinkers who have drunk coffee at work within the last seven days, the office coffee pot remains most popular, with 50 percent drinking an office coffee pot brew while at work. Even so, almost a quarter (22 percent) drink individually brewed coffee from coffee pods/k-cups, among whom 70 percent use coffee pods/k-cups supplied by their employer.
 

Convincing employers that office coffee service can increase productivity and morale-and thereby justify the cost associated with office coffee service-is key to the industry's future success, reports vendingmarketwatch.


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